I’m a Manchester-based Fractional CMO specialising in driving growth for brands through a combination of brand, performance and commercial strategy.

I’ve worked across fashion, beauty, luxury, health tech and hospitality, partnering with both global brands and founder-led businesses to build marketing functions that deliver measurable, scalable growth.

My approach is grounded in commercial outcomes - combining strategic thinking with efficient execution to unlock new opportunities, optimise performance and support brands through key stages of growth.

I work with ambitious brands looking to scale, evolve or reposition — bringing clarity, structure and momentum to their next phase.